Advertising/Sponsorship Information

OklahomaSports.com offers a new opportunity to businesses wishing to advertise to Oklahoma residents and expatriates.

OklahomaSports.com's target audiences consists of:

  • Oklahoma Resident Sports Enthusiasts
  • Oklahoma Expatriate Sports Enthusiasts
  • Non-resident Sports Enthusiasts
Each of these target markets is an easily identifiable and a highly desirable demographic group for marketing purposes. OklahomaSports.com's target audience is very cohesive. Oklahomans are bound together regardless of their current state of residence.

The number of alumni from Oklahoma's colleges and universities living out of the state is one subset of Oklahoma's Expatriate Sports Enthusiasts.  E-Marketer, an Internet Marketing Consulting group, identifies the demographic profile of the typical Internet user as:

  • Median age - 38
  • Male -- 59% and Female -- 41%
  • Median Annual Household Income -- $58,000
  • 58% are college graduates
  • 40% are in professional / managerial fields
  • 45% are married
OklahomaSports.com aggressively collects demographic information on its web site visitors. A privacy statement is published to note the use of data on an aggregate basis only. This demographic information will provide specific data to the Company regarding how to position itself and its products, but, more importantly, will provide useful and critical marketing data for site sponsors and advertisers.

Market Growth Rate
The enthusiasm of Oklahoma Sooners and Oklahoma State Cowboys'  sports fans is exploding. Bob Stoops and Bob Simmons have reinvigorated the rivalry, and all of Oklahoma is anxious for the new sports season to begin. Kelvin Sampson and Eddie Sutton led the Sooners and Cowboys to the NCAA Tournament last season, with the Cowboys just barely missing another trip to the Final Four.  Oklahoma City has become the minor league capital of the United States, with the high attendance and fan support of the Oklahoma City Blazers, the Oklahoma Redhawks and the new Oklahoma Wranglers Arena Football Team. Hunting for deer, ducks, quail and turkey throughout Oklahoma becomes more popular every year. And fishing Oklahoma's enormous supply of ponds, lakes and rivers attracts tourists on a regular basis.

Simultaneously, the number of online users is also exploding as PC prices decline. Internet access is available wherever there is a telephone line in even the most rural area. Fears are abating as the public realizes that there is more chance of fraud by using a credit card at a restaurant than to buy over the Internet.

Advertising and Sponsorships
OklahomaSports.com's published base rate for banner advertising is $30 per CPM. (When a web site's visitor views an ad/sponsorship, it is called an impression. CPM is a unit of measure defined as 1000 impressions. Thus, when 1000 web site visitors have viewed a particular ad/sponsorship, the advertiser/sponsor owes $30.00).

There are numerous opportunities for advertisers to position themselves on OklahomaSports.com properties. Links on web sites, (e.g., www.oklahomafans.com, www.bedlamsports.com, www.Oklahomacompany.com, www.gourmetoklahoma.com, www.oklahomadailynews.com and www.oklahomaarts.com) sections, (e.g., hunting, fishing, golf, running, basketball and many more) and sponsorships are just a few of the possibilities. Click here to view additional sponsorship information.

If you are interested in inquiring about sponsorships and/or advertising, please contact us.